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professional help from the pros at the wwe.

A book cover with lightning and stormy background. The title reads 'How to Eventually Rip This Book in Half' with a WWE logo and 'Become the undisputed champion of your own life' subtitle.

THE GOAL: create a brand book with guidelines for the wwe.

THE PROBLEM: the wwe is widely known to be scripted, so people falsely believe they have nothing to learn from it.

THE SOLUTION: how to eventually rip this book in half: become the undisputed champion of your own life.

A two-page WWE magazine spread featuring a wrestling theme with a dark, stormy background and lightning. The left page shows a bald male wrestler with tattoos, wearing black trunks and knee pads, in an aggressive stance, with text that reads "They may not eat what you cook" and a WWE logo at the bottom. The right page has a wrestler on all fours with tattoos, with text that says "But they will smell it." The top of the spread has additional smaller text and WWE logos.
Open book with WWE logo on the left page and WWE manifesto on the right page, featuring a bold red and black design with blue text.
Open book with dark, cosmic background pages featuring WWE-themed motivational text in red, white, and blue fonts, including the WWE logo.
Book page with text 'Take It From The Pros at WWE' over a background of lightning and dark clouds.
A magazine spread featuring professional wrestling tips. The left page has a picture of Ric Flair dressed in a black robe with white fur trim, with text near the top that reads 'A pro tip from Ric Flair', 'Spent $10k per robe', and 'Dress for the job you want'. The right page features a picture of Stone Cold Steve Austin with a serious expression, with text reading 'A pro tip from Stone Cold', 'Anti-establishment anti-hero', 'Always come prepared with a good attitude'.
A magazine spread featuring professional wrestling tips. The left page highlights Macho Man with a championship belt, sunglasses, and a colorful headband, with the quote "The cream always rises to the top." The right page displays another quote, "Make them see you even if they can't," alongside a green and yellow cap, a green shirt, and the WWE logo.
A wrestling scene with two men, one with a beard and long hair, holding a chair covered in barbed wire, and the other crouched, revealing tattoos on his arm, on a page with text about chairs and power.
Open magazine spread featuring a stepladder, WWF logo, and text about creating opportunities in hopeless situations with emphasis on hope and dominance in the workplace.
Page from a WWE magazine featuring wrestling techniques. On the right, three wrestlers in mid-action, numbered 1, 2, and 3, against a dark background with lightning. The left side lists conflict resolution techniques with headings: 'Words of Power', 'Basic Conflict Resolution', and 'Last Resort Techniques'.

FULL PDF HERE

art director: ben crispin