netflix

a brand act to ban everything on netflix.

Netflix logo on black background.

THE GOAL: generate media attention for netflix.

THE PROBLEM: censorship rates in the united states, from local book bans to national media, are increasing year over year.

THE SOLUTION: nix: a move to “ban” all content on netflix that could be deemed even slightly offensive.

A warning popup on Netflix informs that some titles will be removed on July 3rd, 2026, due to recent content restrictions. The message includes a link for more information and a button to acknowledge the alert.
Netflix interface displaying a row of upcoming shows marked as 'Banned Soon' with blurred thumbnails.
Netflix homepage showcasing 'Censored Collection' with a collage of various TV show and movie posters in the background, and introductory text about banned, censored, and restricted titles.
Screenshot of the Netflix homepage featuring the show 'House of Ninjas' with four people looking through wooden bars, in a scene that appears to be from the series.
Instagram feed showing Netflix post about The Patriot Act with Hasan Minhaj, featuring a man with dark hair and a beard, wearing a light-colored sweater.
Instagram post showing a promotional image for Netflix's "Heartstopper," featuring two young men kissing outdoors, with the title "Heartstopper" in pink text.
Instagram post promoting a Netflix show titled "Cooked with Cannabis," featuring a person serving food with a pixelated area obscuring some content, with captions about drug use in Singapore.

art director: annie zheng