take a hot dog stand!

THE GOAL: highlight the affordability of bar s hot dogs as a key selling point

THE PROBLEM: sports stadiums across the country are overcharging by up to 900% for what should be an affordable ball park snack… the humble hot dog.

THE SOLUTION: hot dog justice. bar s will reclaim the frank by sponsoring a class-action lawsuit against stadium concession companies.

Collage of baseball game fans and various promotional stickers supporting hot dog and hot dog stand advocacy for hot dog justice, with slogans like "Citizens Hunger Over Meat Pies" and "Let's put the W back in Weenies."

art director: ben crispin art director: max dotson art director: paige mudd

copywriter: caleb driesman strategist: lucas gaitàn

bonus behind-the-scenes

our team lovingly handcrafted every aspect of this case study.