netflix

bar s

wwe

dollar general

canva

coke zero sugar

bar s sponsors a lawsuit against stadiums.

THE PROBLEM: snack stands at sports stadiums across the country are meeting the legal definition of price gouging on hot dog sales.

THE SOLUTION: hot dog justice: bar s sponsors a lawsuit against stadium concession companies to end illegal price gouging.

A newspaper-style poster attached to a wooden pole at a stadium. The poster promotes a class action lawsuit by C.H.O.M.P. against stadium vendors for high prices at concession stands. The design features bold red and yellow graphics, including a hot dog illustration in red and yellow, and includes the slogan "Let's put the 'we' back in weenies." It also has stickers at the top with hot dog and chomped hot dog images.
Scoreboard showing the Chicago Cubs have 6 runs and the visitors 3 runs at a baseball game at Wrigley Field. Fans walk towards the entrance near Gate C.
Package of BAR S classic hot dogs with nutrition information on the label, priced at $1.99, displayed on a store shelf with a sign that reads 'STADIUM DOG PRICES SHOULD MAKE YOU hungry' and suggests taking a hot dog stand and joining a class action lawsuit.
Crowd of baseball fans outside Fenway Park, with a large sign promoting a class action lawsuit against hot fraud, encouraging people to take a hot dog stand and join the lawsuit, promoted by bar-s.com and Bar S.

art director: ben crispin art director: max dotson art director: paige mudd

copywriter: caleb driesman strategist: lucas gaitán

bonus behind-the-scenes

A young man in a suit sitting at a desk with a framed Supreme Court certificate and a table lamp, in a formal office setting.
Tabletop with various advertising and promotional materials, including posters, leaflets, and merchandise in a cluttered arrangement.

our team lovingly handcrafted every aspect of this case study.

A wooden table in a library or study room with a framed Supreme Court certificate, a stack of red and black books including 'Doge of Baskerville' and 'Crime & Punishment,' a small purple rose in a vase, a vintage-style lamp, and other books and objects in the background.
A man in a blue suit sits at a desk with papers and folders, holding a sandwich. A woman standing to his left is adjusting a large studio light, and other people are observing, some holding cameras in a room with bookshelves and a window showing trees outside.
Two people working on a project at a wooden dining table cluttered with photos, tickets, stickers, and papers. One person is on the left, partially visible, holding stickers, and the other is on the right, wearing glasses and black shirt, cutting paper with scissors. There is a camera, LED light, and window with curtains in the background.
A cluttered table with various sports and stadium-related materials, including newspapers, photographs, tickets, a tablet displaying a lawsuit form about stadium hot dog prices, and sports memorabilia such as baseball cards and stickers.

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