take a hot dog stand!
THE GOAL: highlight the affordability of bar s hot dogs as a key selling point
THE PROBLEM: sports stadiums across the country are overcharging by up to 900% for what should be an affordable ball park snack… the humble hot dog.
THE SOLUTION: hot dog justice. bar s will reclaim the frank by sponsoring a class-action lawsuit against stadium concession companies.
art director: ben crispin art director: max dotson art director: paige mudd
copywriter: caleb driesman strategist: lucas gaitàn
bonus behind-the-scenes
our team lovingly handcrafted every aspect of this case study.

